Photography & motion production.

A woman in a black coat stands with suitcases beside a black convertible on a dry hillside under a cloudy sky
Image by Alex Prager

From the first bid to the final invoice.

The job of the producer is to protect the creative, manage the budget, and stay on schedule, all at the same time. Producit hand-picks the best team for every project with intention. The vibe stays calm, so everyone can do their best work.

Work

What we do

Production

Photography and motion production for agencies, brands, studios and networks. We build the team, run the logistics and keep every shoot efficient, collaborative and calm.

  • Bidding & budgets
  • Crew & talent
  • Locations & permits
  • Travel & logistics
  • On-set production
  • Experiential & events
  • Wrap & reconciliation

Consulting

Decades across beauty, music and entertainment give us a clear view of where the industry is heading. We help brands build campaigns that are more efficient and land with greater impact.

  • Art buying
  • Creative direction
  • Brand consulting
  • PR & influencer strategy

Advertising & Entertainment

  • 20th Century Fox
  • A+E Networks
  • AARP
  • ABC
  • American Airlines
  • American Express
  • Ameriprise
  • Apple
  • AT&T
  • Avon
  • Bank of America
  • Beats
  • Benefit
  • BlackBerry
  • BlackRock
  • Blue Moon
  • Bose
  • Bright House Networks
  • Bud Light
  • Burt's Bees
  • Campbell's
  • Capital One
  • Capitol Records
  • CB2
  • CBRE
  • CBS
  • Charlotte Russe
  • Chase
  • Chevy Trucks
  • Cingular
  • Citibank
  • Claire's
  • Clorox
  • Courvoisier
  • Crate & Barrel
  • Crocs
  • The CW
  • Dell
  • Diamond of California
  • Discovery Channel
  • Disney
  • Dodge
  • DSW
  • EMI Records
  • ESPN
  • Fabletics
  • Facebook
  • Farmers Insurance
  • Ford
  • Fox
  • Fruit of the Loom
  • FX Networks
  • Gap
  • GE
  • Genentech
  • Gerber
  • Getty Images
  • Gymboree
  • Hanes
  • Hasbro
  • HBO
  • Hermès
  • Hewlett-Packard
  • Hulu
  • Hyundai
  • Häagen-Dazs
  • Iams
  • IBM
  • Jack Daniel's
  • Jockey
  • Kohl's
  • Kohler
  • Lane Bryant
  • Levi's
  • Lexus
  • Liberty Mutual
  • Macy's
  • Marlboro
  • Martini & Rossi
  • Marvel
  • Mastercard
  • Mazda
  • Mercedes-Benz
  • MGM Grand
  • MGM Television
  • Microsoft
  • Miller Lite
  • Miramax
  • MTV
  • New Balance
  • New Line Cinema
  • NFL
  • Nissan
  • Nokia
  • Novartis
  • NYDJ
  • Oakley
  • Old Navy
  • Old Spice
  • Olympus
  • Owens-Illinois
  • Pampers
  • Paramount Pictures
  • Penshoppe
  • Piperlime
  • PlayStation
  • POM Wonderful
  • Premier Nutrition
  • Priceline
  • PUR
  • QVC
  • Reebok
  • Saks Fifth Avenue
  • Samsung
  • Sara Lee
  • SBC
  • Sears
  • Showtime
  • SoapNet
  • Sony Music
  • Sony Pictures
  • Southeastern Grocers
  • Speck
  • Stacy's
  • Starz
  • Sugarpova
  • Sunglass Hut
  • Target
  • TBS
  • TD Ameritrade
  • TIAA
  • Tiffany & Co.
  • Tillamook
  • TNT
  • Tommy Hilfiger
  • Toyota
  • Turner
  • TV Land
  • UC San Diego
  • Universal Pictures
  • Verizon
  • Victoria's Secret
  • Vitaminwater
  • Volkswagen
  • Walmart
  • Warner Bros.
  • Westin
  • Wild Turkey
  • Wrangler
  • Wrigley
  • Xbox

Editorial

  • AARP The Magazine
  • Architectural Digest
  • BusinessWeek
  • Cookie
  • Ebony
  • Elle
  • Entertainment Weekly
  • ESPN The Magazine
  • Esquire
  • Fast Company
  • Flaunt
  • Forbes
  • Glamour
  • Good Housekeeping
  • GQ
  • The Hollywood Reporter
  • InStyle
  • Interview
  • Los Angeles
  • Men's Health
  • Men's Journal
  • New York
  • The New York Times Magazine
  • Newsweek
  • O, The Oprah Magazine
  • Outside
  • Parade
  • People
  • Popular Mechanics
  • Premiere
  • Rolling Stone
  • Tatler
  • Teen People
  • Teen Vogue
  • Time
  • Town & Country
  • TV Guide
  • Vanity Fair
  • Vibe
  • Vogue
  • W
  • The Wall Street Journal
  • Wired
  • Women's Health

Photographers

Photographers we’ve produced for

Work by Alex Prager
Alex PragerProduced by Producit · Mercedes‑Benz x Calvin Klein — Icons of Style

About

Emily Roth learned production from the inside early on, running photographers’ studios in New York and Los Angeles.

She managed the studios of Wayne Maser and Sam Jones, with feature film work at Tapestry Films in between. Since founding Producit 25 years ago she has produced award-winning campaigns for iconic brands including Apple, Hermès and American Express, alongside extensive work with the studios and networks.

Having watched the industry change, she brings a seasoned perspective that helps clients and collaborators navigate what comes next. Beyond production, she is known for connecting brands, creatives and executives, fostering the collaborations and conversations that move the work, and the industry, forward.

Emily divides her time between Los Angeles and Park City.

  1. 1994 Studio manager & producer, Wayne Maser Photography, New York
  2. 1996 Production coordinator, Tapestry Films, Beverly Hills
  3. 1999 Studio manager & producer, Sam Jones Photography, Los Angeles
  4. 2001 Founded Producit, Inc.

Have a project? Let's talk.